Chatime Malaysia Sdn Bhd, the Malaysian master franchisor of Chatime — a Taiwan-based global franchise teahouse chain — has received its halal certification from the Department of Islamic Development Malaysia (Jakim).
Group MD Aliza Ali said the halal certification would enhance consumer con dence and enable the company to expand its operations globally, especially in West Asia. She said the recognition would also help consumers to differentiate between Chatime and Tealive.
“Chatime and Tealive have nothing to do with each other. Chatime and Tealive do not sell the same drinks or derive our drinks from the same ingredients. The public misconception has to be corrected,” she told reporters after Chatime was presented with the halal certification in Putrajaya yesterday.
Aliza said the Chatime brand entered the Malaysian market in 2011, with Will Group being the sole owner of Chatime Malaysia, as well as the master franchisor of Chatime last year.